Under Armour
Gift Like A Pro
Thanks to Hatch, Chicago Brand House holiday shoppers were greeted by an elegant display which inspired high-end gift-giving while paying homage to the iconic skyline & sports traditions of their city.
Industry
Apparel & Accessories
Services
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Custom Fabrication
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Graphic Production & Print Services
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Creative Services
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Program Management
The Challenge
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"Wowing" in-store, high-end Holiday Shoppers is a unique challenge, which Under Armour wanted to accomplish with an elegant yet affordable display.
To achieve the desired effect, the display couldn’t be made of traditional store-display materials. The client wanted the display to be lit and colors between materials to remain consistent. Installation had to take place overnight to avoid disrupting store hours.
The Solution
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Utilizing white Wilsonart solid surface (a popular kitchen countertop substrate) and strategically placed backlighting, Hatch custom fabricated a smooth, seamless and illuminated Chicago cityscape. Soccer balls, Footballs, and Basketballs were constructed in-house, and gold accents were expertly color-matched from material to material and applied throughout the display to give a polished, cohesive look. Co-branded signage helped to draw the campaign throughout the brand house.
Swift overnight installation ensured that Under Armour's holiday customers would be met with a thrilling display upon store opening, rather than navigating around an installation crew.
The Work
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The Results
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A Holiday Display that inspired pride in a city deeply married to sports, while subtly communicating a brand message of high-end athletic gear perfect for gift-giving.
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A unique and well-crafted interactive environment to engage and delight Chicago-area shoppers and tourists throughout the holiday season.